Just like you don’t build your company alone, neither do we.

Most organizations don’t tackle big initiatives with a single person.
You form a team, pull in the right experts at the right time, and adjust as the work evolves.

That’s exactly how we work.

MEET THE FOUNDER: SHEREEN SATER

 I founded The Curve Collective in February 2021 to create the kinds of solutions I wish I had earlier in my career: consistent and meaningful professional development, conversations that build presence through self-awareness, and practical tools for navigating change from the top down, all to help bridge the gap between strategy and actual execution.

Because I constantly saw the same misstep: a strategy neatly defined on a one-pager and the expectation of seamless execution. And, when that didn’t happen… executives were frustrated, middle-management isn’t really sure what they’re supposed to be doing, and the cutlure isn’t set up to succeed — even when everyone has the best of intentions. All of that, compounded with people who are already maxed out = burnout, disengagement and the inability to effectively execute the strategy (without burning out your people). We help companies get unstuck by aligning leaders, culture, and strategy — so they can grow intentionally without losing who they are.

I don’t do this work alone. My strengths are diagnosing what’s really happening, defining the right path forward, and bringing in the right people at the right time. That’s why The Curve is built as a bench: a network of consultants, coaches, and trainers with varying expertise we can pull in depending on where we are in the journey with you. It’s a win-win: I get to partner with and learn from amazing people doing what they love, and you get the right person at the right time. 

It’s a win-win: I get to work alongside incredible people doing what they love, and you get the right support at the right moment.

The result is simple: you get a team that flexes with your needs — without sacrificing quality, continuity, or the humans doing the work.

MY BACKGROUND:

If I had to sum it all up in one sentence, it would be this: As soon as I realized you didn’t have to choose between business results and a healthy culture, I was sold on pivoting my career to help workplaces achieve both.

But here’s the longer version:

After graduating with a degree in Psychology and English (and realizing I was too sensitive to be a child psychologist), I joined the University of Michigan as a research assistant in the Psychology Department, supporting Ph.D. students in various Organizational Psychology studies. And, after a year of nothing but reading white papers and journal articles, with minimal collaboration, I needed to be as far away from a solitary lifestyle as possible.

So, in pursuit of what was next, my lost soul found a home in the marketing technology space.

8-years later, my little stint in Organizational Psychology came full circle when I realized that the one thing I thoroughly enjoyed about work was the people – what made them tick, what made them lose motivation, what would keep them at a company for a long(er) period.

I applied for a master’s degree in Learning and Organizational Change through Northwestern University in Illinois (where I also completed my Organizational Leadership Coaching Certification), and I fell in love with Design Thinking and Change Management… in other words, how to make businesses run more efficiently and effectively by taking a people-first lens.

Fast-forward a few years, a master’s degree, a coaching certification, and a few tears (mostly while figuring out what was next)… and I launched The Curve Collective.

Now I get to do the work I love every day: helping organizations create workplaces where their people can see a future.